10 Practical and Enlightening Quotes from THINKING FAST AND SLOW by Daniel Kahneman by Muinuddin Bashar
In 2002, Daniel Kahneman won the Nobel in economic science. What made this unusual is that Kahneman is a psychologist. Specifically, he is one-half of a pair of psychologists who, beginning in the early 1970s, set out to dismantle an entity long dear to economic theorists: that arch-rational decision maker known as Homo economicus. The other half of the dismantling duo, Amos Tversky, died in 1996 at the age of 59. Had Tversky lived, he would certainly have shared the Nobel with Kahneman, his longtime collaborator and dear friend.
In his mega bestseller, Thinking, Fast and Slow, Daniel
Kahneman, world-famous psychologist and winner of the Nobel Prize in
Economics, takes us on a groundbreaking tour of the mind and explains the two
systems that drive the way we think. The first system is fast, intuitive,
and emotional; the second system is slower, more deliberative,
and more logical. The impact of overconfidence on corporate strategies,
the difficulties of predicting what will make us happy in the future, the
profound effect of cognitive biases on everything from playing the stock market
to planning our next vacation―each of these can be understood only by knowing
how the two systems shape our judgments and decisions.
Here are 10 Practical and Enlightening quotes from Thinking Fast and Slow that will tell you how to think properly.
1. Nothing in life is as important as you think it is, while you are thinking about it.
2. The illusion that we understand the past fosters overconfidence in our ability to predict the future.
3. We can be blind to the obvious, and we are also blind to our blindness.
4. If you care about being thought credible and intelligent, do not use complex language where simpler language will do.
5. The confidence that individuals have in their beliefs depends mostly on the quality of he story they can tell about what they see, even if they see little.
6. A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
7. We are statistically punished for being nice and rewarded for being nasty.
8. Intelligence is not only the ability to reason, it is also the ability to find relevant material in memory and to deploy attention when needed.
9. Money does not buy you happiness, but lack of money certainly buys you misery.
10. The easiest way to increase happiness is to control your use of time. Can you find more time to do the things you enjoy doing ?
Engaging the reader in a lively conversation about how we
think, Kahneman reveals where we can and cannot trust our intuitions and how we
can tap into the benefits of slow thinking. He offers practical and
enlightening insights into how choices are made in both our business and our
personal lives―and how we can use different techniques to guard against the
mental glitches that often get us into trouble. Topping bestseller lists for
almost ten years, Thinking, Fast and Slow is a contemporary classic, an
essential book that has changed the lives of millions of readers.


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